China's Fitness Equipment Exports Maintain Growth, Emerging Markets Become New Growth Engines

 

China's fitness equipment exports maintained a growth momentum in 2025. In the first 11 months, the export volume reached 9.8 billion US dollars, a year-on-year increase of 10.5%. Among them, the export volume of commercial large-scale equipment to Europe and the United States exceeded 3.8 billion US dollars, and the growth rate of household small-scale equipment exceeded 15%. Emerging markets such as Southeast Asia and the Middle East performed brightly, with import growth rates maintaining above 15%, becoming new growth engines for exports. The focus of industry competition has shifted to precise customer acquisition and service upgrading. Enterprises have solved the pain points of scattered overseas buyers and long procurement cycles through cross-border e-commerce and localized service networks, promoting the transformation from equipment sales to "hardware + services".