Online Growth Of Intelligent Fitness Equipment Shines, Home Market Share Exceeds Commercial For The First Time

 

According to the latest industry data, the online sales of intelligent fitness equipment increased by 32% year-on-year in the first half of 2025. Among them, dumbbells with AI movement correction function and foldable treadmills became best-sellers, with sales surging by 120% and 85% respectively. Driven by the "15-minute fitness circle" policy, the market share of home fitness equipment exceeded 50% for the first time, with orders from sinking markets accounting for 38%. Lightweight and silent products have become new consumer favorites.