Policy & Demand Drive Fitness Equipment Industry Toward High-Quality Growth

 

In 2026, the fitness equipment industry is driven by both policies and market demand. The General Requirements for Elderly-Adaptive Fitness Equipment has been officially implemented, making safety, intelligence and elderly-friendly design standard across the industry.

Many regions have launched home fitness equipment trade-in and consumption subsidies, boosting sales of smart home fitness devices. With stable production capacity, China's exports to Europe, the US, Southeast Asia and Latin America continue to grow, with cross-border e-commerce as a key growth channel. The industry is shifting from price competition to technology, quality and compliance competition.