Policy Dividends Combined With Cross-Border Expansion, Bright Export Prospects For Domestic Fitness Equipment
Jan 31, 2026
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recently, the fitness equipment industry has ushered in policy dividends, with many regions introducing subsidy policies for national fitness facilities to promote the construction of fitness corners in communities and workplaces. rehabilitation fitness equipment has seen a significant growth with a year-on-year increase of 28.3%, and the demand for elderly rehabilitation and chronic disease intervention equipment has boomed. at the same time, cross-border e-commerce channels continue to expand. relying on high cost performance and customized services, domestic equipment has steadily increased its market share in southeast asia, europe and the united states, with the localization rate rising to 68.7%, bringing broad export prospects for the industry.

