Smart Upgrades Drive Growth of Fitness Equipment Industry, Market Size to Exceed RMB 90 Billion by 2025
Jan 13, 2026
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According to industry research data, driven by the deepening national fitness strategy and consumption upgrading, China's fitness equipment industry has entered a high-quality development stage, with the market size expected to surpass RMB 90 billion in 2025. Smart fitness equipment has become a core growth driver, and the penetration rate of products with AI personal trainer functions is rising rapidly. Meanwhile, under the RCEP framework, the export of domestically-made fitness equipment has seen significant growth, with Southeast Asia and the Middle East emerging as key overseas markets for enterprises. The industry is forming a dual-driven development pattern of "smart innovation + global expansion".

