Surging Demand For Miniaturized Home Fitness Equipment

 

The home fitness boom continues to drive sales of small equipment. In the first half of 2025, online sales of foldable treadmills, mini exercise bikes and other products rose 78% year-on-year. Consumers prefer equipment with an area of less than 0.5㎡ that can be stored. A foldable elliptical machine launched by a brand, which is only 30cm high after storage, sold out immediately upon release. Enterprises are accelerating structural optimization, using high-strength lightweight materials to reduce product weight by 30% while maintaining stability. The activation rate of supporting App courses reaches 65%, making "hardware + content" the core competitiveness in the home market.