Cross-Border E-Commerce Accounts For Over 30% Of Fitness Equipment Exports

 

Cross-border e-commerce has become a key channel for fitness equipment exports. From January to May 2025, the proportion of equipment exported through cross-border e-commerce reached 32%, up 9 percentage points year-on-year. On platforms like Amazon and Alibaba International Station, over 60% of multi-functional training benches, adjustable dumbbells and other products are shipped from overseas warehouses, allowing European and American consumers to receive goods within 3 days of ordering. Enterprises have increased conversion rates by 25% through live broadcasts to display product details and provide multilingual customer service. Small and medium-sized brands quickly enter emerging markets via cross-border e-commerce, with order growth in Southeast Asia and the Middle East exceeding 50%.