Xinzhen Breaks Ground On Southeast Asia Production Base To Boost Overseas Market Layout

 

Xinzhen announced an investment of 200 million yuan to build a modern production base in Southeast Asia, which is expected to be completed and put into operation within two years with an annual output capacity of 400,000 fitness equipment units. The base will cover the entire process from pipe processing to finished product assembly, mainly producing core products such as spin bikes and rowing machines. It can effectively circumvent trade barriers and shorten delivery cycles for European, American and Southeast Asian markets. This move is a key step in the company's "global production capacity allocation" strategy, facilitating the international upgrading of its independent brand.