Xinzhen Fitness Equipment Reaches Strategic Cooperation With Local Gyms To Customize Exclusive Training Equipment

 

 

Recently, Xinzhen Fitness Equipment has signed a strategic cooperation agreement with "Vital Space", a local chain gym, to customize exclusive fitness equipment for 5 of its stores. In this cooperation, the Xinzhen team conducted in-depth research in the gyms, and optimized the equipment size and functions based on the spatial layout of different stores and the training needs of members. For example, adjustable-weight comprehensive training racks were customized for the strength training area, stationary bikes with heart rate monitoring were designed for the cardio area, and the gym's brand elements were integrated into the equipment's appearance.The person in charge of "Vital Space" said that the previously purchased general-purpose equipment often had the problem of "poor adaptability", while the customized equipment this time not only better meets the actual needs of the stores but also receives better feedback from members. A relevant person from Xinzhen stated that this cooperation is a new attempt at the "enterprise + end-scenario" customization model. In the future, the company will continue to provide more targeted equipment solutions for different scenarios such as gyms and corporate fitness areas, further expanding its customized business scope.