Xinzhen Signs Agreement With Middle East General Distributor To Explore Gulf Countries' Fitness Market

Xinzhen Fitness Equipment has signed an exclusive agency agreement with Al-Salam Group, a well-known sports goods distributor in the Middle East, officially entering the fitness markets of Gulf countries such as Saudi Arabia and the United Arab Emirates. According to the agreement, Xinzhen will customize high-temperature-resistant fitness equipment for the Middle East market, focusing on supplying XZ-P11 Core Beds and commercial dumbbell sets, and establish an after-sales service center in Dubai. This cooperation is expected to achieve sales of over 20 million yuan in the first year, becoming a new growth driver for the overseas market.