2025 New Regulations on Smart Fitness Equipment Implemented, Industry Concentration Continues to Rise

 

Since this year, new regulations such as the Guidelines for Data Security Management of Smart Fitness Equipment have been officially implemented, requiring network-connected products to pass the Level-3 cybersecurity certification and CCC mandatory certification. The new regulations are expected to eliminate 35% of small and medium-sized manufacturers, pushing the industry's CR5 up to 68%. Leading enterprises are accelerating market occupation by virtue of technical compliance advantages, with smart aerobic equipment becoming a key focus of policy support. The relevant market scale is expected to exceed 20 billion yuan in 2025.