Becomes a New Industry Trend, Equipment Manufacturers Transform into Service Providers

 

The fitness equipment industry is transforming from "equipment sales" to "health service subscription". The proportion of service revenue in the industry is expected to exceed 20% in 2025. Leading brands have launched closed-loop "hardware + courses + data" services one after another, strengthening user stickiness through functions such as AI personal training and diet management. Gen Z users are driving the socialization and gamification upgrading of products, with functions like AR virtual reality cycling and multiplayer online competition becoming core selling points of products.