Chinese and Foreign Brands Carry out Cross-border Collaboration, the Fitness Equipment Industry Starts a Cooperative Innovation Model

 

The global fitness equipment industry has set off a wave of brand collaborative innovation, and domestic and foreign enterprises have successively improved their product matrix through strategic cooperation. Recently, many enterprises have reached cross-border cooperation, focusing on the complementary R&D of free weight equipment and aerobic equipment, and launching product series covering full-scenario training needs. This cooperation model not only integrates the technological and channel advantages of both parties, but also promotes the upgrading of industry standards. It is expected that in the next two years, jointly developed products will account for more than 25% of the global commercial fitness equipment market share.