Home Fitness Equipment Market Booms, Lightweight & Smart Models Lead Consumption Trend

 

The home fitness equipment market has seen a surging demand recently, with sales of treadmills, foldable exercise bikes, smart abdominal trainers and other categories up over 45% year-on-year. Lightweight, space-saving and smart connected models become core demands, as 80% of consumers prioritize equipment covering less than 1㎡ and compatible with fitness apps. Insiders said the normalized home fitness habit, coupled with higher product cost-performance, drives small and medium brands to gain market share, and the annual market scale of home fitness equipment is expected to exceed 30 billion yuan.