Xinzhen Signs Three Major Distributors in Southeast Asia To Accelerate Overseas Market Expansion
Nov 20, 2025
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Xinzhen Fitness announced the signing of strategic cooperation agreements with core distributors in Indonesia, Malaysia, and Thailand in Southeast Asia. The first batch of exported products, including Glute Ham Developer posterior chain trainers and multi-functional training benches, has completed customs clearance and warehousing. Focusing on commercial gyms and high-end home markets, this cooperation will build a localized service network with the help of local channel resources. Over the next three years, the company plans to increase the proportion of overseas revenue to 35%, focusing on expanding into emerging markets such as Southeast Asia and the Middle East.

